Classically, Mercury was the god of commerce and communication as well as a messenger between the gods.

Our Mission


ercury Marketing Capital (MMC) was created to help portfolio companies and their clients thrive in a world being transformed by technology, consolidation, changing habits and a driving need for productivity.

The MMC founders and associates have worked across the retail, media, brand management and digital sectors and have unique perspectives on how these worlds are converging and creating growth opportunities. Superior and sustainable commercial opportunity is often created through physical and social networks as well as integration between old and new world marketing strategies. MMC has a track record of success in this networked and evolving marketing world and helps emerging companies in a myriad of ways. 

Consulting, Advisory & Funding Services

New Program Innovation and Development

  • Excellent track record launching and renovating national marketing services businesses
  • Program expertise from traditional to emerging digital and e commerce

Marketing and Sales Advisory

  • Deep CPG experience and relationships within marketing, retail, merchandising
  • Extensive media experience and connectivity in traditional and digital, and analytics
  • Full suite of sales strategy, training, and engagement

Investment, Advisory, and early stage development services

  • Expertise in structuring and sourcing investment capital
  • Strong M&A and investment track record, network, and services
  • Expertise in all areas of company start-up and organizational development

The Co–Founders

  • Lili Mahlab

    Lili is an entrepreneurial, high energy, professional sales and marketing executive with strong managerial and business development skills. Given her years of experience in CPG marketing, she has a talent for spotting trends leading to new business with a keen understanding of how digital and mobile technology is causing major structural changes in how companies build brands.

  • Jefferson Myers

    A seasoned CEO, Jefferson is a strategic thinker and innovator, distinctive company evangelist and business operator with a track record of driving strong P&L performance. He is recognized as a pioneer in the development of the Instore Marketing category which evolved into the CPG shopper marketing discipline. Jeff has a successful track record of selling marketing services companies to leading media and marketing organizations.

  • Burt Palmer Operating Partner

    Over a span of a 30-year career with Unilever, Burt is recognized as a proven CPG sales leader and general manager of cross-functionally collaborative teams. Burt continues to actively innovate with retail and CPG leaders within the retail community nationwide

  • Jack Haire Advising Partner

    Jack is a true publishing and advertising leader having spent nearly three decades at Time Inc. in a myriad of leadership positions followed by several years at Parade Magazine where he was CEO.

  • Bahnson Stanley Advising Partner

    Over the course of a highly successful career, Bahns has demonstrated superior business development skills in a multitude of industries, including the development of the WEATHER CHANNEL. Bahnson continues to work extensively within the Private Equity community from both a board and M&A perspective.

Early stage development services incorporating investment and advisory